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«Influence», the classic book on persuasion, explains the psychology of why people say «yes» – and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them.
Perfect for people in all walks of life, the principles of «Influence» will move you toward profound personal change and act as a driving force for your success.
Robert B. Cialdini
@RobertCialdini
Sé el arquitecto/a de tu vida.
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